ConsumerView

ConsumerView provides a single, definitive and consistent view of the UK adult population including a broad and accurate range of demographic, socio-economic and behavioural characteristics on both adults and households in the UK.

Containing a range of actual and modelled attributes, segmentations and propensities, relevant to any industry. It can help to enrich your customer information for insight and to more effectively manage the customer relationship.

Tables and Fields include but not limited to:

Demographic:
- Age band
- Gender
- Presence / Number / Age (band) of children
- Employment status
- Lifestage
- Household Composition
- Marital status

Finance & Insurance:
- Affluence
- Person / Household income
- Financial sophistication index

Shopping & Mail Order:
- Preferred grocery shop
- Weekly supermarket spend (bands)
- Willing to pay more for environmentally-friendly goods

News & Magazines:
- Newspaper readership
- Main daily newspaper
- Source of news used in the last 30 days

Automotive:
- Car type
- Number of cars owned
- Main car - New / Used

Travel:
- Most recent holiday type
- Total spend on most recent holiday

Property & Utilities:
- Property type
- Property value
- Property build year
- Length of residency
- Number of bedrooms

How the data flow process works:

Snowflake user will make available their customer and / or prospect lists with Experian by extracting the file from their account and sharing via Experian’s secure file transfer application.

Subject to a signed contractual agreement, Experian will match the customer file(s) against ConsumerView and where a match is found, will append the required datasets to the customer file(s).

Experian will return the customer file via Snowflake's secure data share.

Experian's Linkage capabilities provide increased match rates between customer files and ConsumerView. Matching using combinations of full name, UK postal address, postcode, email address and mobile telephone number are all viable matching data points.