User Perceptions of Shopee Beauty Cam: A TAM and IPA-Based Survey Dataset

This dataset contains survey responses evaluating Shopee Beauty Cam, an Augmented Reality (AR) feature in the Shopee e-commerce platform. The data was collected to assess user perceptions using the Technology Acceptance Model (TAM) and Importance-Performance Analysis (IPA) frameworks. The dataset covers two main constructs: Perceived Ease of Use (PEOU): 6 items on usability, clarity, flexibility, and overall ease of interaction. Perceived Usefulness (PU): 6 items on product understanding, decision support, purchase acceleration, and result quality. Responses were measured on a 5-point Likert scale (1 = strongly disagree, 5 = strongly agree). The dataset includes raw survey results, variable coding, and supporting documentation (README and codebook). It can be used for research on augmented reality adoption, user acceptance of e-commerce technology, and digital shopping experiences