Dataset for the electronic customer relationship management based on S-O-R model in electronic commerce

This dataset includes a data file (.csv), a questionnaire (.pdf), and a figure (.png). It contains 485 records and three research factors: electronic loyalty (3 items), perceived metal benefits (4 items), and hedonic value (4 items). Based on data analysis, there were positive impacts of perceived mental benefits and hedonic value on electronic loyalty, which confirmed the Stimulus–Organism–Response (SOR) model. Additional, the hedonic value is a mediator in the relationship between electronic loyalty and perceived mental benefits in electronic customer relationship management.