eCommerce Benchmark KPIs: Grocery in Nigeria

In 2023, next to an add-to-cart rate of 12.7%, a cart abandonment rate of 88.3%, and a conversion rate of 1.5%, the eCommerce Benchmark KPIs for Grocery in Nigeria also consist of an AOV of US$61.3, a discount rate of 11.1%, and a return rate of 4.8%.于2023年，相较于12.7%的加入购物车率、88.3%的购物车放弃率以及1.5%的转化率，尼日利亚电子商务杂货领域的基准关键绩效指标（KPIs）还包括平均订单价值（AOV）为61.3美元、折扣率为11.1%以及退货率为4.8%。