Data for: Are Instructor Generated YouTube Videos Effective in Accounting Classes? A Study of Student Performance, Engagement, Motivation, and Perception

We examine whether instructor generated YouTube videos improve student performance
in a principles of accounting class. We also gather information about student engagement,
motivation, and perception. The instructor designed the videos to help students in traditional and
hybrid classes to work through financial oriented problems. The instructor also created lecture
videos and information videos. We find evidence that video usage improves student
performance. This finding is noteworthy since learning is the foremost goal of any instructional
method. Students viewed the videos primarily for exam review. Students watched the videos and
believed they were helpful and should be used in class. However, students do not necessarily
want video classes to replace traditional classes. We make an important contribution by
providing information about the usefulness of instructor generated videos to deliver course
content.