US Census: Demographic, Economic and Social Characteristics by ZIP Code

The US Census: Demographic, Economic and Social Characteristics by ZIP Code dataset contains over 120+ fields on 38,000+ ZCTAs/ZIP Codes. The data is ideal for segmentation and targeting of audiences with the below defined table and characteristics:

dim_uscensus_metadata

- Total Population
- Sex
- Age
- Ethnicity
- Total Housing Units
- Civilian Employment by Sector
- Income
- Education
- Health Coverage
- Marital Status
- Veteran Population
- Place of Birth
- Language at Spoken Home

Please note that US Census data is based on ZCTA's which do contain differences from US Postal Service ZIP Codes.

搜集汇总

背景与挑战

背景概述

该数据集涵盖美国38,000多个ZCTA/ZIP码区域的人口普查数据，包含120多个字段，涉及人口统计、经济状况、教育水平等多元特征，适用于受众细分和目标定位。需注意ZCTA与邮政ZIP码存在差异。