U.S. Gen Z on downloading Threads 2023

According to a survey conducted in July 2023, 40.1 percent of Generation Z Threads users in the United States had downloaded the app because they thought it looked fun. Overall, 38.7 percent reported downloading the Meta app because they wanted to try a new platform, and one quarter of Gen Z Threads users in the United States were on Threads because their friends and family were. Additionally, one in five users said they were looking for an alternative to X/Twitter.

根据2023年7月进行的一项调查，美国40.1%的Z世代Threads用户下载该应用是由于他们认为其界面颇具趣味性。总体而言，38.7%的用户表示下载Meta应用是为了尝试一个新的平台，而美国Z世代Threads用户中有四分之一之所以使用Threads，是因为他们的亲友也在使用。此外，五分之一的用户表示，他们正在寻找X/Twitter的替代品。