TL1- RAW DIGITAL DATA ( MOBILE/BROWSER/TV)

By using Data Stream it’s easy to: - enrich your CRM system with raw data to get 360-degree customer view - qualify your activate digital campaigns in Facebook, Google and Connected TV - crear your own audience and effective retargeting - be GDPR compliant - optimize your paid media impacting only "human users" not robots

搜集汇总

背景与挑战

背景概述

该数据集包含来自移动设备、浏览器和电视的原始数字数据，可通过数据流用于丰富CRM系统以获取全景客户视图，并有效评估Facebook、Google和联网电视的数字营销活动。它支持创建自定义受众群体、实现精准再营销，同时确保GDPR合规性，并优化付费媒体投放以针对真实用户而非机器人。