eCommerce Benchmark KPIs: Electrical Appliances in the Philippines

In 2023, next to an add-to-cart rate of 7.4%, a cart abandonment rate of 83.3%, and a conversion rate of 1.2%, the eCommerce Benchmark KPIs for Electrical Appliances in the Philippines also consist of an AOV of US$110.9, a discount rate of 11.5%, and a return rate of 3.5%.

于2023年，菲律宾家电电子商务基准关键绩效指标（KPI）中，除7.4%的加入购物车率、83.3%的购物车放弃率和1.2%的转化率外，还包括平均订单价值（AOV）为110.9美元、折扣率为11.5%以及退货率为3.5%。