Consumer spending in the quick service restaurant sector in the U.S. 2004-2023

The quick service restaurant sector (QSR) in the United States has seen a near year-over-year growth since 2004, with its peak consumer spending exceeding 349 billion U.S. dollars in 2023. Consumer spending in this sector saw a notable decline in 2020, however, as a result of the coronavirus (COVID-19) pandemic. Fast food industry in the U.S. - additional informationQuick service restaurants (QSRs) are fast food restaurants, set apart from full service or table restaurants by their limited menus, minimal table service and, as their name implies, fast service. According to the American Customer Satisfaction Index (ACSI) carried out in 2023, the quick service restaurant chain in the United States with the highest ACSI score was Chick-fil-A. With a score of 85 out of 100. McDonald’s scored the lowest with a score of 69. Is McDonald's the largest QSR chain?Despite McDonald's low score on the American Customer Satisfaction Index, McDonald’s was the largest fast food company worldwide in terms of brand value in 2022. That year, the company generated a global brand value of almost 196.5 billion U.S. dollars. McDonald's closest competitor in terms of brand value was Starbucks, with 61.7 billion U.S. dollars. KFC followed with 22.2 billion U.S. dollars.

自2004年以来，美国快餐行业（QSR）经历了近乎每年同比的增长，其消费支出在2023年达到峰值，超过了3490亿美元。然而，由于新冠疫情（COVID-19）的爆发，该行业的消费支出在2020年出现了显著的下降。在美国，快餐行业——附加信息：快餐店（QSRs）是快速服务餐厅，与全服务餐厅或餐桌餐厅相比，其菜单有限、餐桌服务最少，正如其名称所暗示的，服务快速。根据2023年进行的美国顾客满意度指数（ACSI）调查，美国ACSI评分最高的快餐连锁店为Chick-fil-A，得分为100分中的85分。麦当劳得分最低，为69分。那么，麦当劳是否是最大的QSR连锁店呢？尽管麦当劳在美国顾客满意度指数上的得分较低，但它在2022年仍是全球品牌价值最大的快餐公司。当年，该公司创造了近1965亿美元的全球品牌价值。其品牌价值最接近的竞争对手是星巴克，品牌价值为617亿美元，肯德基则以222亿美元的品牌价值紧随其后。