eCommerce Benchmark KPIs: Fashion in New Zealand

In 2023, next to an add-to-cart rate of 11.5%, a cart abandonment rate of 71.6%, and a conversion rate of 3.3%, the eCommerce Benchmark KPIs for Fashion in New Zealand also consist of an AOV of US$109.3, a discount rate of 16.5%, and a return rate of 15.2%.

至2023年，新西兰时尚电商基准关键绩效指标（KPIs）亦包含11.5%的加入购物车比率、71.6%的购物车放弃率、3.3%的转化率，此外还包括平均订单价值（AOV）为109.3美元、16.5%的折扣率和15.2%的退货率。