Adstra Digital Audiences

**THE NEW IDEAL IN REACHING AUDIENCES THAT MATTER MOST**

Leverage targeted audiences through our premium person-based data – designed to deliver accuracy and scale for omnichannel engagement.

**Adstra Audiences** are created using precise, one-to-one matched data and enhanced with online behavioral insights – updated daily. These audiences are CTV-eligible, and available anytime, anywhere. Custom audiences are available and at no additional cost.

Carefully curated – and never compiled – **Adstra Audiences** offer premium selections, including Wealth, Health, and Caregivers, plus a glimpse into more than 260MM US individuals.

**Premium Audiences**

- **Auto+:** Unique combination of deterministic, VIN-based auto ownership data and in-market data of individuals actively shopping online. VIN data is 100% deterministic, never modeled. In-market data is updated on a daily basis - delivering the freshest target audiences.

- **Business:** Robust B2B data offering – allowing for targeting by detailed firmographics as well as professional title and job function. Provides both breadth and depth – companies from SOHO to Fortune – with more contacts per organization than other providers.

- **Caregivers:** Proprietary audience that leverages exclusive linking technology to identify familial connections to an individual – including spouse, adult children, siblings, etc. – to serve up potential decision-making caregivers. No other data provider offers access to familial caregivers who are influencing or making decisions about healthcare, insurance, and finances for their family members.

- **Consumer:** Unmatched accuracy, recency, and scale on over 260 million individuals in the U.S. – including demographics, interest/lifestyle, purchase history segments as well as daily in-market shopping interest. In a leading platform partner test against 20 other data providers – Adstra was the most accurate on the key attributes of Age and Gender.

- **HCP:** Comprehensive coverage of health care professionals, targetable by specialty – including physicians, nurses, dentists, and allied healthcare practitioners. Unequalled accuracy and coverage – with NPI number tied to every HCP in the U.S.

- **Health:** Broad array of HIPAA-compliant health propensity segments – including ailments, health/wellness lifestyle, and SDoH. Offering tiered audience segments to give media buyers control of targeted performance vs. scale alone.

- **Orbits:** Exclusive audience that combines behavioral data with robust deterministic demographic data – providing an active picture of how the population is responding to the consumer ecosystem.The only segmentation system powered by behavioral data that tracks a consumer’s online and brick-and-mortar shopping activity; shopping location; and media consumed.

- **Political:** Access to 99% of registered voters in the U.S. – rigorously updated each month to include the newest registrants – with an array of segments covering affiliation, voting history, and issue/cause support. Only Adstra suppresses absentee and overseas voters, as they come in, to ensure a responsive audience. And, we actively monitor redistricting changes – updating as boundaries are redrawn.

- **Travel:** In-market audience, updated daily, serving up consumers actively looking to make travel purchases – from air travel, cruise, and hotel bookings to car rentals and life event vacations. Powered by online behavioral data on consumers across 90% of accessible devices in the U.S.

- **Wealth:** Goes beyond demographics and Census data to identify wealthy consumers based on key attributes at the individual and household level: the positions, possessions, and passions of the truly affluent. Adstra's proprietary wealth models provide higher ranges of Net Worth, Household Income, and Investable Assets than a standard consumer audience.

**USE CASES**

- **Pinpoint and Engage High-Value Customers:** Identify your best prospects and reach them with precision, improving ROI and driving higher conversion rates across every channel.
- **Fuel Predictive Modeling & AI:** Power advanced analytics, lookalike modeling, and AI-driven segmentation to uncover new markets and anticipate customer needs before your competitors do.
- **Optimize Cross-Channel Campaigns:** Seamlessly activate data across platforms and media, ensuring consistent, impactful messaging wherever your audience is.