The Cyclical Response of Advertising Refutes Counter-Cyclical Profit Margins in Favor of Product-Market Frictions
收藏NBER2012-09-01 更新2025-01-04 收录
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https://www.nber.org/papers/w18370
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资源简介：
According to the standard model, advertising is remarkably sensitive to profit margins. Firms advertise to stimulate demand for their products. They advertise high-margin products aggressively and low-margin ones hardly at all. In macroeconomics, variations in profit margins over the business cycle
提供机构：
美国国家经济研究局
创建时间：
2012-09-01
