Data of Consumers' Sensory Acceptance, Motives, and Choices of Organic vs Non-organic Foods: a case of Lithuanian Consumers

The data reflects study participants / Lithuanian food products consumers’ sensory acceptance, motives, and choices of organic vs non-organic foods. The study was done using a consumer test. For the consumer test, two food categories, namely organic and non-organic products – yoghurts and chocolates were included. Sensory propertieswere measured with four items (appearance, odor, taste, and texture). To identify consumer motives for yogurts and chocolates, the demographic characteristics and consumption habits of participants were collected using a questionnaire. The study sample entailed 127 participants: 50.4% (N=64) were from 18 to 44 age group, followed by 49.6% (N=63) from 45 to 60+ (e.g., participants over 60 were 25 (19.7%). 61.4% (N=78) were women, and 38.6% (49) were men.