REPRESENTATION OF VALUES IN THE LINGUISTIC WORLDVIEW

This article examines the representation of values within the linguistic worldview. It explores how language reflects human perception of reality, the formation of values, and their manifestation through linguistic means. Special attention is given to the expression of national and cultural values in language units and their role within the conceptual system. The study applies linguocultural and cognitive approaches to analyze the semantic and pragmatic aspects of values. The findings demonstrate that language functions not only as a means of communication but also as a medium for preserving and transmitting values. The scientific novelty of the research lies in the comprehensive analysis of value representation through an integrated approach combining cognitive and linguocultural perspectives. The practical significance of the study is related to its application in language teaching, translation studies, and intercultural communication, where an adequate understanding of values plays a crucial role. The results of the study demonstrate that language functions not only as a means of communication but also as an essential system for preserving and transmitting national consciousness, culture, and values across generations. The scientific novelty of the research lies in the analysis of value representation within the linguistic worldview based on an integrative approach. Its practical significance is determined by the applicability of the findings in language teaching methodology, translation theory, and intercultural communication.