eCommerce Benchmark KPIs: Flowers & Gifts in Serbia

In 2023, next to an add-to-cart rate of 18%, a cart abandonment rate of 75.6%, and a conversion rate of 4.4%, the eCommerce Benchmark KPIs for Flowers & Gifts in Serbia also consist of an AOV of US$36.7, a discount rate of 14.8%, and a return rate of 4.3%.

于2023年，伴随18%的加入购物车率、75.6%的购物车放弃率以及4.4%的转化率，塞尔维亚花卉与礼品电商基准关键绩效指标（KPIs）还包括平均订单价值（AOV）为36.7美元、折扣率为14.8%以及退货率为4.3%。