eCommerce Benchmark KPIs: Apparel in Malaysia

In 2023, next to an add-to-cart rate of 11.7%, a cart abandonment rate of 79.7%, and a conversion rate of 2.4%, the eCommerce Benchmark KPIs for Apparel in Malaysia also consist of an AOV of US$98, a discount rate of 17.3%, and a return rate of 10%.

于2023年，马来西亚服装电商的基准关键绩效指标（KPIs）包括11.7%的加入购物车率、79.7%的购物车放弃率、2.4%的转化率，此外，平均订单价值（AOV）为98美元，折扣率为17.3%，退货率为10%。