eCommerce Benchmark KPIs: U.S.

In 2023, next to an add-to-cart rate of 13.7%, a cart abandonment rate of 79.3%, and a conversion rate of 2.8%, the eCommerce Benchmark KPIs in the U.S. also consist of an AOV of US$121.7, a discount rate of 13.6%, and a return rate of 17.8%.

截至2023年，美国电子商务基准关键绩效指标（KPIs）除13.7%的加入购物车率、79.3%的购物车放弃率及2.8%的转化率外，还包括平均订单价值（AOV）为121.7美元、折扣率为13.6%以及退货率为17.8%。