轨道交通站点乘客画像

基于交通卡/码交易数据和用户数据，可提供年、月、日维度的上海市域范围内轨道交通站点的乘客画像数据，包括乘客的性别占比、不同年龄段占比、常乘客占比、拥车乘客占比。该产品可应用于商业营销、广告投放、商圈选址、产品设计、交通规划、交通管理和运营、科学研究、社会研究等场景。

Based on transport card/QR code transaction data and user data, this dataset provides passenger profile data for rail transit stations within the Shanghai municipal administrative region, with annual, monthly and daily granularities. The passenger profile includes the proportion of passengers by gender, the proportion of passengers in various age groups, the proportion of regular passengers, and the proportion of car-owning passengers. This dataset can be applied to scenarios such as commercial marketing, advertising placement, business district site selection, product design, transportation planning, traffic management and operation, scientific research, and social research.

搜集汇总

背景与挑战

背景概述

该数据集由上海公共交通卡股份有限公司提供，基于交通卡/码交易数据和用户数据，生成上海市域范围内轨道交通站点的乘客画像。数据涵盖年、月、日维度，包含性别占比、年龄段占比、常乘客占比和拥车乘客占比等指标，可应用于商业营销、交通规划、科学研究等多场景。