Digital Consumer Interest Signals – Auto & Vehicle Shopping Behaviors

AGR’s Auto & Vehicle Shopping dataset offers timely, privacy-compliant insights into U.S. consumers actively researching vehicle purchases. Signals are derived from behavior-linked interactions with licensed email assets and anonymized identifiers such as hashed email.<br/><br/>This table includes:<br/>- Brand-specific interest (e.g., Toyota, Ford, Tesla)<br/>- Auto buying timeline intent (0–3 months, 3–6 months)<br/>- Digital channel streak activity (weekly activity span and consecutive behavior streaks)<br/>- Device and screen types (e.g., Smartphone, Smart TV, Personal Computer, Tablet)<br/>- Attribution and ad interaction markers (e.g., Google Click ID, Facebook Click ID)<br/>- Regional activity and comparison shopping behavior<br/><br/>All data has been masked to protect identity while enabling powerful audience targeting, segmentation, and enrichment applications.

原始信息汇总

Digital Consumer Interest Signals – Auto & Vehicle Shopping Behaviors

数据集概述

• 提供商: AGR Marketing Solutions LLC
• 访问权限: 免费
• 数据更新频率: 每月
• 地理覆盖范围: 美国（所有州）
• 云区域可用性: AWS（非洲开普敦、亚太雅加达、亚太孟买、亚太大阪等45个地区）

数据集详情

AGR的Auto & Vehicle Shopping数据集提供及时、符合隐私规定的美国消费者车辆购买研究行为洞察。信号来源于与许可电子邮件资产的交互行为以及匿名标识符（如哈希电子邮件）。该表包括：

• 品牌特定兴趣（如Toyota、Ford、Tesla）
• 购车时间线意图（0-3个月，3-6个月）
• 数字渠道连续活动（每周活动跨度和连续行为）
• 设备和屏幕类型（如智能手机、智能电视、个人电脑、平板电脑）
• 归因和广告交互标记（如Google Click ID、Facebook Click ID）
• 区域活动和比较购物行为

业务需求

受众细分

• 目标广告活动: 识别和隔离高意向购车者，根据用户兴趣、设备类型和购物行为创建超定向数字广告活动。
• 地理特定活动计划: 按州或ZIP码细分受众，实现本地化促销。

数据字典

表名: AUTO_SHOPPING_MASKED

• ACTIVITYDATETIME: Varchar
• ACTIVITYWEEK: Varchar
• ADDRESS: Varchar
• AGRID20: Varchar
• AUTOMOTIVE_STREAKDAYS: Varchar
• CELL_PHONE1: Varchar
• CELL_PHONE2: Varchar
• CELL_PHONE3: Varchar
• CITY: Varchar
• CLICK_FACEBOOK: Varchar

使用示例

SQL查询示例

sql SELECT DEVICE, COUNT(*) AS TOTAL_RECORDS FROM PUBLIC.AUTO_SHOPPING_MASKED GROUP BY DEVICE ORDER BY TOTAL_RECORDS DESC;

其他相关数据集

• AGR INTELLI-LINK® - Healthy Living
• AGR INTELLI-LINK - Technology & Computing
• Digital Consumer Interest Signals – Video Gaming Genres & Platforms (Masked)
• AGR INTELLI-LINK® - Personal Finance
• AGR INTELLI-LINK® - Medical Health
• AGR INTELLI-LINK® - Home & Garden

联系方式

• 销售: [e-mail]
• 支持: [e-mail]

法律条款

• 标准条款: 适用