广东省销售门店价值度及店主可信度综合数据
收藏资源简介：
通过惠合科技合法自有的e店佳等店商平台（平台致力于在品牌-商户-消费者之间构建业务服务桥梁），记录分析广东省不同门店在品牌活动中的参与情况、日常经营状态、店主行为。不仅可用于品牌活动投放、门店及店主行为约束管理、个性化精准营销以及服务优化策略的制定；也可用于针对与行业相关、对店商行为模式与经营分析等场景有需求的企业、机构。1.数据采集：通过惠合科技合法自有的e店佳等店商平台（平台致力于在品牌-商户-消费者之间构建业务服务桥梁），记录分析广东省门店在品牌活动中参与活动情况，以及日常经营活动数据，进行分析加工，对数据进行清洗、去重，剔除无效数据。数据包整理后以区域为汇集标准，因此显示状态不完全按时间先后；2.数据计算：数据含时间跨度为整月的，平台注册有效的广东省店商用户，门店价值V判断：根据门店在平台业务中的参与标签分值累加决定，分值越高则价值越高（如参与多品牌活动累加20分，最近一个月内活跃累加10分，“活动领奖金”领取费用超过1000元累加20分，计算过程由系统直接完成，仅输出最终得分），店主可信度B判断：根据店主行为对可信度进行评估（例如店主提交定位不固定，参与业务作弊，经平台发现后将由系统标注为风险用户，如用户行为正常且多个正向标签则判定为高可信，如仅参与一个标签则判定低可信，如标签信息不足无法判断，则记为待定。过程由系统直接完成，仅输出最终判断）；3.分级评价：用IF函数结合赋分法进行结果分级，IF（V≥100，B＝高），则为一级价值门店，IF（5≤V＜100，B＝高），则为二级价值门店，IF（V≥100，B＝低），则为三级价值门店，IF（5≤V＜100，B＝低），则为四级价值门店（存在待定判断的门店不参与评级）；4.数据复用：为不同品牌投放活动提供数据参考，为店商经营者评估自身经营提供数据支持，例如：反馈给品牌方，推动品牌方和“一级价值门店”加强合作，提供优惠。（营业状态基础分值为5，故不存在V＜5的情形）
This dataset records and analyzes the participation of various stores in Guangdong Province in brand activities, daily operating status, and store owners' behaviors, via the e Dianjia and other merchant platforms legally owned by Huihe Technology, which is dedicated to building a business service bridge among brands, merchants and consumers. It can be applied to scenarios including brand activity placement, store and store owner behavior constraint management, personalized precise marketing, and formulation of service optimization strategies, as well as providing support for enterprises and institutions with demands in industry-related scenarios such as merchant behavior pattern analysis and business operation analysis. 1. Data Collection: Through the aforementioned legally owned merchant platforms (e Dianjia and others), the dataset collects and analyzes data on stores' participation in brand activities and daily operating activities in Guangdong Province. Subsequently, data cleaning, deduplication, and invalid data elimination are performed. The data packages are aggregated by region, so the display status does not fully follow the chronological order. 2. Data Calculation: The dataset covers all valid registered merchant users in Guangdong Province with a full-month time span. The store value V is determined by accumulating the participation tag scores of the store in the platform's business: the higher the accumulated score, the higher the store value. For example, 20 points are awarded for participating in multiple brand activities, 10 points for being active in the latest month, and 20 points for receiving over 1000 yuan in "activity bonus". The calculation is completed fully automatically by the system, and only the final score is output. The store owner credibility B is evaluated based on the store owner's behaviors: if the store owner submits unstable locations or participates in business cheating, the system will mark them as risk users after discovery; if the user has normal behaviors and multiple positive tags, they are judged as highly credible; if only one tag is participated in, they are judged as low credible; if there is insufficient tag information to make a judgment, the status is marked as pending. The entire evaluation process is completed automatically by the system, and only the final judgment is output. 3. Hierarchical Evaluation: The result classification is conducted using the IF function combined with the scoring method, following the rules below: - Level 1 High-Value Stores: IF(V≥100 AND B=High) - Level 2 High-Value Stores: IF(5≤V<100 AND B=High) - Level 3 High-Value Stores: IF(V≥100 AND B=Low) - Level 4 High-Value Stores: IF(5≤V<100 AND B=Low) Stores with pending credibility judgments are excluded from the rating. 4. Data Reuse: The dataset provides data references for activity placement of different brands, and supports store operators in evaluating their own business performance. For example, the dataset can be fed back to brand parties to promote cooperation between brands and "Level 1 High-Value Stores" and provide preferential treatments. (Note: The basic score of the operating status is 5, so there is no scenario where V<5.)
