Bridging the Intention-Behavior Gap in Sustainable Consumption
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The study sampled adults aged 20 and above who habitually purchase fruits and vegetables at least once a week, residing in Taiwan's six major municipalities (Taipei, New Taipei, Taoyuan, Taichung, Tainan, and Kaohsiung), chosen for their high population density, average income, and role as key consumption and information dissemination hubs (Sun, Liu, and Zhao, 2019).
