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More Paths or More Contrast? A Theory of Experimentation Breadth

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NBER2026-05-01 更新2026-05-19 收录
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How should an organisation choose the breadth of its experimentation portfolio? Breadth has two distinct marginsthe number of paths kept alive, and the degree of contrast among themand prior research has largely studied them in isolation. We bring them into a single framework and show that they need

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2026-05-01
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