FULFILL dataset - diet policy acceptability - efficacy and acceptability framing Germany

This dataset represents survey data on sufficiency-oriented policy acceptability in regard to dietary consumption. The study was part of the second round surveys in Germany  in 2023 within the FULFILL project - Fundamental Decarbonisation Through Sufficiency By Lifestyle Changes.

As part of Work Package 3 (WP3) in the FULFILL project, we collected quantitative data from two countries: Denmark and Germany, with representative sampling (age, income, gender, current region). In this survey on the acceptability of sufficiency-oriented diet policies we recruited a representative sample with approximately 800 participants from Germany, taking into account primarily the individual perspective, added by some questions on the household level.

The central part of the survey includes a framing experiment including three groups with participants being randomly assigned to. We were interested in peoples' acceptability on three majorly discussed and sufficiency-relevant policies, i.e. meat tax, carbon label or meat-free day at public canteens. We investigated if an information on either the efficacy of the measures or a combination of information with acceptance information or none of these information could influence people's acceptability (overall, self vs. others perspective). We measured several control variables (socio-economics such as age, gender, income, education, household size, life stage, ideological measures such as political orientation or attitudinal measures such as sufficiency orientation and climate change denial). A quantitative assessment of the carbon footprint in the food consumption domain was also included.