Email Engagement - Trial

AtData’s Email Engagement product helps you identify email addresses that are active and have opened email content. The Email Engagement product leverages AtData’s publisher network where we track 150+ billion email open events per month across 300+ million unique emails.

<br/>Customers with First Party emails can send AtData’s Email Engagement product an MD5 hash of the consumer’s email address, to determine which of their customers is the best to target with a marketing message or win back campaign.  Data Scientists can use the scores in AtData’s Email Engagement Data License to build email-based propensity models for optimizing e-marketing and audience creation.<br/>

The Email Engagement product includes observed activity over the past 6 months. The product returns a score which reflects how consistently and frequently a consumer opens solicitations associated with the given email. The score values range from 0-100, with higher values reflecting frequent engagement across multiple sources in the AtData network.

<br/>The trial product is fully functional, allowing for a maximum of 100 free queries.

搜集汇总

背景与挑战

背景概述

该数据集为AtData公司的电子邮件参与度试用产品，通过分析过去6个月的活动数据，为消费者电子邮件地址提供0-100的参与度评分，以帮助识别活跃用户并优化营销活动。试用版支持最多100次免费查询，适用于数据科学家构建基于电子邮件的倾向模型和营销策略优化。