Data underlying the publication: "Typical Atypicalities: An Exploratory Study...

Successfully launching new products on the market can be a challenge for companies. One of the factors predicting the success of new products is how atypical consumers perceive...企业若想将新产品成功推向市场，通常会面临诸多挑战。预测新产品成功与否的关键因素之一，在于非典型消费者（atypical consumers）对其的感知方式……