Reader Analysis 1961

Quantitative recording of reading habits.

Topics: Magazines and picture magazines read; frequency of reading;
place of reading; purchase of magazines; magazine subscription club;
reading daily newspapers; perceived advertising on radio and
television; characteristics of accumulating capital; use of cosmetics
articles by men and women; making one´s own clothes; possession of
drivers license; 5-day week; preferred leisure activity; going to the
movies; having a yard; residential property.

Demography: age (classified); sex; marital status; school education;
occupation; employment; income; household income; size of household;
composition of household; head of household; self-assessment of social
class; state; possession of durable economic goods; possession of
assets; membership.

Interviewer rating: social class and willingness of respondent to
cooperate; number of contact attempts; interview surroundings; weekday
of interview; manner of housing and modernity of household furnishings;
city size.