Online identity formation by examining how gaymers use virtual images of their avatars on social media platforms

This study aims to understand the complex dynamics of online identity formation by examining how gaymers use virtual images of their avatars on social media platforms to construct identities collaboratively. This study employs a three-part research methodology. First, a comprehensive multidisciplinary literature review draws from gender studies, new media studies, visual culture, and virtual ethnography to establish a theoretical framework for analysing identified case studies taken from Instagram. Second, I compare interviews with gaymers and avatar portraits posted on Instagram to explore the themes identified in the literature review. The dataset includes the following:Virtual ethnographic material, consisting of images documenting avatars in the game worldCollected Instagram images and screenshots used in the analysisA spreadsheet containing the demographic information on the Instagram accounts analysed in the thesis<br>