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The Effect of Price Advertising and Prices: Evidence in the Wake of 44 Liquormart

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NBER1998-03-01 更新2025-01-04 收录
下载链接:
https://www.nber.org/papers/w6488
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In May 1996 the U.S. Supreme Court struck down Rhode Island's ban on advertising prices of alcoholic beverages, making Rhode Island the subject of a natural experiment for measuring the impact of advertising on prices. Using Massachusetts prices as controls, we find that while advertising stores
提供机构:
美国国家经济研究局
创建时间:
1998-03-01
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