Customer Data Activation for Digital Out-of-Home (DOOH) Campaigns

With digital-out-of-home (DOOH) ads, you can be in the right place when your audience has the intent to buy. Reach your most desired customer outside of their home—whether on a digital billboard, waiting at a bus shelter, or in contextually relevant environments such as malls, gyms, office buildings, gas stations, restaurants, taxis, and more. DOOH ads offer a new way to target users and drive net new growth as they can be targeted to reach specific audiences when they are open to engagement, without being intrusive—maximizing your chance of a conversion. Create audiences from your Snowflake data and activate them through StackAdapt DOOH campaigns.

Use proprietary data you have collected from places such as your website, app, subscription, newsletter, survey or point of sales. You can easily use these segments for retargeting or as an exclusion audience. You can also extend reach by building lookalike audiences for your full-funnel marketing campaigns. Leverage the same audience in a cohesive multi-channel campaign across
DOOH and other programmatic inventory all in the StackAdapt platform.

StackAdapt Benefits:
Customer Acquisition: Enhance, scale, and learn more about your best customers by leveraging your Snowflake 1st-party data with StackAdapt’s lookalike modeling technology.
Customer Loyalty and Retention: Target your customers using personalized messaging to gain customer loyalty, retention and upscale opportunities.
Win Back Customers: Leverage your 1st-party data to re-engage and reactivate churned customers or prospects who dropped off the consumer buying journey.

Fields Available on StackAdapt:
- First Name
- Last Name
- Address
- City
- State
- Zip
- Email
- Phone

Possible Field Combinations:
- email
- first name + last name + postal code/zip
- first name + last name + phone
- first name + last name + address + city + state + postal/zip code

Expected Workflow:
- Reach out to enable Integration Audiences in StackAdapt.
- Create a 1st-party data audience in Snowflake.
- Map the StackAdapt data fields to your Snowflake table column name.
- Create a Snowflake Integrated Audience in the StackAdapt platform.
- Insert the provider account name in the Integration Audience creation form.
- Run StackAdapt's auto-generated code snippet in the Snowflake platform.
- Automatically the custom audience is generated and ready to be used in StackAdapt.