Private label value share in the Netherlands 2018, by category

This statistic shows the market share of value from private label goods in the Netherlands in 2018, by category. The chilled food category had the largest private label share, accounting for approximately 40 percent of total chilled food value in the Netherlands that year. Of the personal care products, only roughly 12 percent of the total sales value came from private labels. As can be seen in this statistic about the private label market share in Europe, the market share of all private labels in the Netherlands was approximately 29 percent. This was higher than in for example Italy, but much lower than in Spain.

本统计数据揭示了2018年荷兰私有品牌商品的市场价值份额，按类别划分。在冷藏食品类别中，私有品牌的市场份额最大，当年约占荷兰冷藏食品总价值的40%。在个人护理产品领域，仅有大约12%的总销售额来自私有品牌。从关于欧洲私有品牌市场份额的统计数据中可以看出，荷兰所有私有品牌的市场份额约为29%，这一比例高于意大利，但远低于西班牙。