Dior brand profile in Germany 2022

How high is the brand awareness of Dior in Germany?When it comes to jewelry owners, brand awareness of Dior is at 90% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Dior in Germany?In total, 29% of German jewelry owners say they like Dior. However, in actuality, among the 90% of German respondents who know Dior, 32% of people like the brand.What is the usage share of Dior in Germany?All in all, 15% of jewelry owners in Germany use Dior. That means, of the 90% who know the brand, 17% own them.How loyal are the owners of Dior?Around 11% of jewelry owners in Germany say they are likely to buy Dior again. Set in relation to the 15% usage share of the brand, this means that 73% of their owners show loyalty to the brand.What's the buzz around Dior in Germany?In September 2022, about 21% of German jewelry owners had heard about Dior in the media, on social media, or in advertising over the past three months. Of the 90% who know the brand, that's 23%, meaning at the time of the survey there's little buzz around Dior in Germany.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

德国地区迪奥品牌的品牌知名度究竟如何？在珠宝拥有者群体中，迪奥在德国的品牌知名度高达90%。此次调查采用辅助品牌识别的概念，向受访者同时展示了品牌的标志和文字品牌名称。迪奥在德国的受欢迎程度如何？总体而言，29%的德国珠宝拥有者表示喜欢迪奥。然而，实际上，在那些了解迪奥的90%的德国受访者中，有32%的人表示喜欢该品牌。迪奥在德国的占有率如何？总的来说，德国珠宝拥有者中有15%使用迪奥。这意味着，在那些了解该品牌的90%的人中，有17%的人拥有迪奥品牌的产品。迪奥品牌的拥有者忠诚度如何？大约有11%的珠宝拥有者表示他们可能会再次购买迪奥的产品。将此与品牌的15%的使用率相比较，这意味着有73%的拥有者对品牌表现出忠诚。关于迪奥在德国的舆论氛围如何？截至2022年9月，大约有21%的德国珠宝拥有者在过去三个月内通过媒体、社交媒体或广告了解到迪奥。在这90%的了解该品牌的人中，这一比例为23%，这意味着在调查进行时，德国地区关于迪奥的舆论氛围并不热烈。如果您想要比较不同品牌，可以通过选择调查项目进行深入挖掘，按总在线人口或特定品牌的用户进行筛选，或者针对您量身定制的目标群体进行细分，我们的消费者洞察品牌关键绩效指标调查将为您提供全面的支持。