互动仪式链对音乐频道公共参与的影响：对喜马拉雅 FM 的调查 - 数据

The advancement of digital media technology has facilitated the rise of online audio applications, notably exemplified by Ximalaya FM, which has introduced a unique music channel. This channel offers users opportunities for relaxing entertainment, social interaction, social identity, and sharing of information, thereby fostering engagement in an online audience community. Researchers have integrated the Interaction Ritual Chains (IRC) theory with the Stimulus-Organism-Response (S-O-R) theory to elucidate the mechanisms underlying this influence. This study employed Partial Least Squares Structural Equation Modeling (PLS-SEM) to analyze data from 458 audience of the Ximalaya music channel.