Gen Z attitudes to online advertising in Canada in 2023

In Canada, Generation Z respondents are more likely than the general population to buy products because celebrities or influencers have advertised them. Gen Z respondents are also more likely to not mind when companies use their personal data for advertising. This is according to the Statista Consumer Insights Global survey 2023.

根据Statista消费者洞察全球调查2023年的数据显示，在加拿大，Z世代受访者相较于普通民众更倾向于因名人和网红的广告而购买产品。此外，Z世代受访者对于企业利用其个人数据进行广告活动的情况，也往往持无所谓的态度。