Media Analysis (MA 90, Electronic Media)

Media usage.

The main focus of this survey part is on detailed recording of the
radio media, while information on the print media were surveyed more
summarily.

Topics: frequency of practicing selected leisure activities; use of
radio and television; opportunities to read; detailed determination of
the degree of familiarity and frequency of use of newspapers, magazines
as well as supplements with radio and television schedule; newspaper
and magazine subscriptions; use of reading circles; receipt of a
magazine in a folder; membership in a book club; frequency of going to
the movies and time of last going to the movies; possession of
television and television accessories, video recorder, video camera;
color or black-and-white television; teletext reception; possession of
a telephone; possession of bicycle; possession of a car; frequency of
renting video cassettes; presence of a cable connection in the house or
residence; possession of selected entertainment electronics devices in
the household; possession of durable economics goods such as washing
machine etc; possession and type of radio and sound equipment; having a
yard; pets; public transportation close to home; residential status and
number of renters in the building; age of building; length of residence
in the building; carrying out do-it-yourself and repair activities;
time of last vacation trip and vacation destination; shopping habits in
purchasing groceries and beverages; preferred type of store.

Demography: sex; position in the household; domestic activities; age;
marital status; marriage or duration; religious denomination; place of
residence and size; school education and vocational training;
employment of respondent and head of household; size of household;
number of person under and over 14 years; net household income; income
of respondent; number of persons with personal income and employment;
possession of drivers license.

Interviewer rating: willingness to cooperate and interest of
respondent in survey topic; length of interview; month and weekday of
interview.