eCommerce Benchmark KPIs: Footwear in Mexico

In 2023, next to an add-to-cart rate of 12.1%, a cart abandonment rate of 84.9%, and a conversion rate of 1.8%, the eCommerce Benchmark KPIs for Footwear in Mexico also consist of an AOV of US$97, a discount rate of 8.5%, and a return rate of 15.6%.

在2023年，墨西哥鞋类电子商务基准关键绩效指标（KPI）除却12.1%的加入购物车率、84.9%的购物车放弃率及1.8%的转化率之外，还包括平均订单价值（AOV）为97美元、折扣率为8.5%以及退货率为15.6%。