eCommerce Benchmark KPIs: Footwear in the Philippines

In 2023, next to an add-to-cart rate of 12.3%, a cart abandonment rate of 85.5%, and a conversion rate of 1.8%, the eCommerce Benchmark KPIs for Footwear in the Philippines also consist of an AOV of US$64.6, a discount rate of 10.4%, and a return rate of 7.3%.

于2023年，菲律宾鞋类电子商务基准关键绩效指标（KPIs）除包含12.3%的加入购物车率、85.5%的购物车放弃率和1.8%的转化率之外，还包括平均订单价值（AOV）为64.6美元、10.4%的折扣率和7.3%的退货率。