Brave new world from the perspective of the triad: Internet of Things, people and markets

ABSTRACT This study approaches the Internet of Things (IOT) as innovation, impacting people and markets, from new forms of generation and information management. The aim was to characterize and develop the IOT, and to identify the most immediate possible applications for the market and for society. Specifically, a perceptual map of the state of the arts and the perspectives of IOT as technology, business and contributions to improving the quality of life of people is established. An exploratory qualitative research was conducted, using a depth interview guide on information and perceptions of a group of people, regarding the characterization, business strategies, the consumer and the future of the Internet of Things. The data collection was performed through an online form and analyzed by blocks of subthemes, using the VOSviwer software for the study of recurrences of terms and / or words. The results revealed consonance between the study, the proposition of the strategic management map with focus on an IOT environment and the research responses. It was identified that, even without generalizations, the information provides a demonstration about the current state of the Internet of Things in Brazil and the relations of competitiveness and strategy of the organizations.