Preserve, demolish, build or squat the daycare Ninho Jardim Condessa Marina R. Crespi: of all risks, the risk

Abstract The present paper discusses the relation between industrial cultural heritage and urban territory examining the process concerning heritage and the occupation by squatters of the daycare center Ninho Jardim Condessa Marina R. Crespi, in Mooca district, São Paulo. These processes are studied in the light of the problematization of the notions of risk, loss, demolition and market, developed by J. R. Gonçalves, seen as the reverse of cultural heritage, as well as of their relation to processes of urban gentrification. We based our work on the analysis of documents and qualitative interviews.