Deciphering the neural responses to a naturalistic persuasive message

Deciphering the neural responses to a naturalistic persuasive message by Ioannis Ntoumanis, Julia Sheronova, Alina Davydova, Maria Dolgaleva, Iiro P Jääskeläinen, Vladimir Kosonogov, Anna N Shestakova, and Vasily Klucharev. Fifty healthy participants listened to a persuasive healthy eating call during functional magnetic resonance imaging (fMRI). Before and after the narrative, they performed a bidding task, which determined which participants were persuaded by the healthy eating call and which were not. For more information, see the paper at https://www.pnas.org/doi/10.1073/pnas.2401317121. This fMRI study is the continuation of our previous behavioral (https://www.frontiersin.org/journals/nutrition/articles/10.3389/fnut.2022.926875/full) and EEG (https://www.frontiersin.org/journals/behavioral-neuroscience/articles/10.3389/fnbeh.2023.1147140/full) studies with a similar experimental design. Code for data analysis is available at https://github.com/intoumanis/fMRI_persuasion. If you use this dataset, please cite the corresponding paper: Ntoumanis I, Sheronova J, Davydova A, et al. Deciphering the neural responses to a naturalistic persuasive message. Proc Natl Acad Sci U S A. 2024;121(43):e2401317121. doi:10.1073/pnas.2401317121.