Appeal of AVOD services in Europe 2021

In 2021, Belgians were by far the least interested in ad-supported video-on-demand (AVOD) services among viewers in selected countries in Europe. Nearly half of streaming viewers in Belgium expressed disinterest in a potential video streaming service offering a lower subscription free but requiring ad viewing. In comparison, about 20 to 40 percent of viewers in other European countries reported that they would not register for such a service, while around 40 percent of viewers in most of those countries responded that they would pay a lower price and accept ad-supported viewing.

在2021年，比利时观众在欧洲选定国家中对于广告支持的点播视频（AVOD）服务的兴趣远远低于其他国家。近半数的比利时流媒体观众表示，他们对于提供较低订阅费用但要求观看广告的潜在视频流媒体服务不感兴趣。相比之下，其他欧洲国家的约20%至40%的观众表示他们不会注册此类服务，而在大多数这些国家中，大约40%的观众表示他们愿意支付较低的价格并接受广告支持的观看方式。