eCommerce Benchmark KPIs: Household Care in New Zealand

In 2023, next to an add-to-cart rate of 14.7%, a cart abandonment rate of 66.4%, and a conversion rate of 5%, the eCommerce Benchmark KPIs for Household Care in New Zealand also consist of an AOV of US$36.6, a discount rate of 12.6%, and a return rate of 3.1%.

截至2023年，新西兰家庭护理电商基准关键绩效指标（KPI）显示，除14.7%的加入购物车率、66.4%的购物车放弃率和5%的转化率之外，还包括平均订单价值（AOV）为36.6美元、折扣率为12.6%，以及退货率为3.1%。