THE ROLE OF COMPETENCE, ENTREPRENEURSHIP EDUCATION, AND ARTIFICIAL INTELLIGENCE IN ENHANCING ENTREPRENEURIAL PERFORMANCE IN BANDUNG

THE ROLE OF COMPETENCE, ENTREPRENEURSHIP EDUCATION, AND ARTIFICIAL INTELLIGENCE IN ENHANCING ENTREPRENEURIAL PERFORMANCE IN BANDUNG. The research objects are focused on the following: 1. Competence 2. Entrepreneurship Education 3. Artificial Intelligence 4. Entrepreneurship Performance This article analyzes the relationship between individual competency, entrepreneurship education, and adoption of artificial intelligence (AI) on entrepreneurial performance in Bandung. The results show that individual competency has the most significant influence, followed by entrepreneurship education and AI adoption. This study uses a quantitative method with questionnaires collected from business students in Bandung who are already running businesses. These findings emphasize the importance of competency development, technology integration, and entrepreneurship education in improving business competitiveness and sustainability.