knowledge-sharing intention

 In the digital age, knowledge sharing is gaining increasing significance, but its contribution in promoting the protection and transmission of rural intangible cultural heritage is still not fully appreciated. Based on SOR theory and SET theory, this study takes agricultural digital intangible heritage as the research object to develop a theoretical model on the knowledge sharing intention of agricultural digital intangible heritage, aiming to investigate the influence of external stimuli (REW, HI) on organism feedback (CI, OE, TRU and RES) and knowledge sharing intention (KSI). A total of 363 valid samples were obtained by means of questionnaire survey and analyzed by structural equation model. The results show that: (1) Rewards and legacy impression, as important external stimuli, have a positive impact on cultural identity; (2) Outcome expectation, trust and responsibility can positively influence knowledge sharing intention, among which outcome expectation has the strongest influence; (3) Self-efficacy (SEL) positively regulates the relationship between cultural identity and responsibility. By exploring the influence mechanism of the sharing intention of agricultural digital intangible cultural heritage, this study provides an empirical basis for the theory and practice of the protection and inheritance of agricultural digital intangible cultural heritage.