Impulsive Purchase Intention of Live-Streaming Commerce

There are four files related to the data. First, a PDF file contains the questionnaire in English version. The file name is "Questionnaire_English". Second, a PDF file contain the questionnaire in Indonesia version. The file name is “questionnaire_Indonesia”. Third, the respondent's response is included in final_dataset.xlsx. The xlsx file includes the demographic variables of the respondent profile, psychographic behavior, and a set of determinant factors of impulse purchase behavior. This file includes 248 records. Fourth, a PDF file contains dataset legend, providing description of the indicators and answer option. The file name is “Dataset Legend”..
The dataset consists of responses from an online survey among live-streaming commerce users in Indonesia. The data was gathered from 248 respondents. The survey attempted to gather insights into the user experience of the live-stream audience. The dataset includes demographics and responses to the variables of the study.