A multi-methods exploration of anticipated acceptability and uptake of risk-based innovations for cancer early detection in symptomatic and asymptomatic scenarios: survey and interview dataset

This is the data collected as part of the Ribbons survey study and think aloud interviews (Understanding public receptiveness to risk-based innovations for cancer prevention, screening and early diagnosis: survey and think aloud interviews). The overall aim of was to explore the receptiveness of members of the public to the concept of using risk-based innovations to inform risk stratification in asymptomatic and symptomatic contexts using a set of examples. Specifically, we aimed to: - Describe and quantify public attitudes towards risk-based innovations and how these are influenced by individual level characteristics and attitudes towards risk of cancer (survey); - Understand participants’ reasons for their likelihood of taking up the offer of each risk-based innovation (free text survey data); and - Understand public attitudes to risk-based innovations in depth at an individual level and identify key barriers and enablers towards uptake (think aloud interviews). For the survey, participants were representative of the UK population in terms of age, sex, ethnicity and socioeconomic status (n=999) and recruited from an online recruitment service. For the think aloud interviews, participants were recruited using purposeful sampling by a market research company (n=21). Data were collected in August and September 2023. Study materials (including the protocol and survey outline) for both parts of the study are provided. Availability of the datasets varies according to type/part of the study: ▪ Survey data: All anonymised data collected as part of the survey are provided; these are described in the information and data dictionary document. ▪ Qualitative data (anonymised interview transcripts and anonymised free text survey comments): Consent was given by the participants to share anonymised data with other responsible researchers. As consent was not given by participants to share publicly it is not possible to add the data to the repository. Instead, the data are stored within the Primary Care Unit and researchers can request access by contacting [e-mail] or Dr Rebecca Dennison ([e-mail]). Applicants will be required to complete a Data Access Agreement that will indicate the criteria for data access and conditions for research use and will incorporate privacy and confidentiality standards to ensure data security.