This survey forms part of the research program ´Dagspresskollegiet´. The target group of this survey was the inhabitants of three municipalities in southern Halland: Halmstad,...

B2FIND90

Sweden now 1991-II

消费行为分析

媒体消费研究

In the mid-1960s, Testologen AB in collaboration with a group of advertisers, introduced a new way of investigation, where data about the target groups - socio-economic data, interests, purchasing hab

CESSDA2019-02-06 更新50

Mediapanel 1989/90 - V74-9

媒体消费研究

受众分析

The Media Panel Program (MPP) is located at the University of Lund in Sweden. It is a long-term research program focused on basic aspects of the mass media use by Swedish...

B2FIND30

Läsvanestudien 1984 - Kalmar

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Läsvanestudien 1984 - Kalmar

资源简介：

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