Endline Data: Evaluation of the Condom Normalization Campaign Survey - 2009

The main objective of this endline survey was to evaluate the impact of the normalization campaign on knowledge, attitudes and practices of the target audiences with regard to condom perceptions and use in the states of Andhra Pradesh, Tamil Nadu, Karnataka and Maharashtra in India. Specifically, the research sought to determine if the campaign was successful in: (a) encouraging target audiences to discuss and seek information on condoms freely; (b) reducing the shame and embarrassment related to purchase and use of condoms; (c) positioning condom users as smart and responsible men; (d) encouraging men with non-regular partners to use condoms consistently.