All you can Eat Pizza Buffet Field Study

<p>The purpose of this field study was to determine if paying restaurant customers would respond similarly as they did in the Lab as well as to explore some new issues in this naturalistic setting. Half of the people arriving at an all-you-can-eat pizza buffet were given a coupon that enabled them to eat pizza at a discount. The objectives were to confirm or explore a wide range of issues including whether paying less for food led you to eat less, enjoy it less, feel more regretful. Key variables of interest were the number of pieces of pizza consumed along with taste perceptions, and self-ratings of overeating. Survey Date: October 18 to December 8, 2007 Keywords: Pizza Buffet, AYCE, Coupon, Pricing, Consumption, Intake, Taste, Regret, Companion, Peak-Endex Studies using this dataset: Peak-end pizza: prices delay evaluations of quality Low prices and high regret: how pricing influences regret at all-you-can-eat buffets Lower Buffet Prices Lead to Less Taste Satisfaction Eating Heavily: Men Eat More in the Company of Women</p>