Home & Family - SAMPLE

SAMPLE - Alliant Home & Family audiences are built using product-specific e-commerce data as a study group, that is then joined to an offline cooperative database of direct-to-consumer purchase transactions, demographics, and lifestyle information. The analysis of the combined data is used for predictive modeling to identify other households in the cooperative that have shared characteristics to predict purchase of product verticals and intent to move.

Samples/Tables Included:
-Appliances
-Linens and Bedding
-Baby and Toddler
-Furniture
-Home Décor
-New and Pre-Movers

Sample Fields Included:
- Faber-Castell Buyer Propensity
- GE Buyer Propensity
- Lighting
- Linens & Bedding
- Mattress PadLawn and Garden Enthusiasts
- Do-It-Yourself or Handyman
- Children's Products
- Gerber Buyer Propensity
- New Movers - 30 Day
- Filing & Organization